RVA Fashion Week has been a cultural staple in the city of Richmond, VA for 15 years. Their goals were for their Fall 2023 season was to create a modern and appealing presentation, draw a more diverse audience that best reflected the city and ultimately make the event series the center of Richmond fashion, art and culture. With a short 7 week timeline I was able, under my agency, to offer the following: craft a visual brand overhaul, develop digital strategy & social media management (with concentration on Instagram) create beautiful content for the fall rollout, design a viral campaign, craft brand, media & community partnerships, develop a local VIP list & execute an influencer campaign.